FROM OVER 50 YEARS RIO MARE
brings to the table the tuna that you can cut with a breadstick
In the midst of an economic boom, Italians seek modernity and practicality including at the table, but without compromising on quality and flavour. Rio Mare hits the bull’s eye straight away! Beginning with the famous pink can, which over the years will become the most beloved in Italy. The canned tuna in olive oil is launched, evoking the aromas of the sea and breaking new ground in terms of its tender but firm texture: so tender that you can cut it with a breadstick!
Rio Mare quality tuna becomes a regular product on the family shopping list, stored away in cupboards and tucked in picnic hampers. In pasta or salads? Doesn’t matter. What counts is the delicious flavour, loved by children and adults alike. Rio Mare becomes a brand leader on the Italian market and begins to make a name for itself overseas.
Rio Mare responds to the need to give tuna new flavours. Rio Mare tuna in brine and Rio Mare tuna in extra virgin olive oil are launched. Italian habits change: more time spent outside the house, less time spent in the kitchen. To resist the monotony of the same old dishes, Rio Mare launches its creative Insalatissime line.
Watchword: fish is healthy. Plenty of noble proteins, small quantities of excellent quality fat. These include the precious Omega 3, especially abundant in salmon and mackerel as well as tuna. Rio Mare satisfies both gourmets and the health conscious. with its new products: Salmon Fillets and Mackerel Fillets. Rio Mare Snack (now Pâté) is launched, the first fish-based spread in a tube: a snack-time revolution.
To the irresistible rhythm of “Voulez-vous Paté avec moi?”, Rio Mare Paté becomes a market leader. The quest for authenticity and innovation distinguish the new products created for increasingly refined palates: hand-processed and pressure cooked “Rio Mare Tuna Loins”, and “Rio Mare Tuna Steak”.
In Europe and across the world Rio Mare is the high quality Italian brand that combines flavour and wellbeing, reliable, safe, innovative and ideal for those that are attentive to their diets.
OUR NEW BRAND AMBASSADOR
Alessandro Gassmann is the new face of Rio Mare. Gassmann plays the lead role in the captivating commercials directed by Luca Miniero, the director of ‘Benvenuti al Sud’. Set against the breathtaking backdrop of the most beautiful towns on the Amalfi Coast, the commercials describe various Rio Mare products that are practical, tasty and good for you. Gassmann, an ideal spokeman for the brand, and Rio Mare, form a team that is good, so good!